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Telefónica today announced to be the new partner of JCDecaux, the world’s leader  in outdoor communications and self-service bicycle, for the development of a new range of smart Machine-to-machine (IoT) powered solutions for urban environments.


Telefónica’s IoT technologies will bring enriched connectivity and new digital features and experiences to JCDecaux’s municipal information devices, digital screens and self-service bicycle stations in Europe and South America. 


The new state-of-the art solutions will enable advertisers to enhance campaigns and bring the innovation and insight usually seen online to the outside world. For outdoor digital advertising, Telefónica’s IoT technology enables the transmission and reception of pre-recorded or real time advertising content on digital screens. 


Municipal information messages can also be delivered through remote management features. This managed connectivity capability will save out-of-home advertising companies significant maintenance costs due to the continuous data flows reporting the status of the displays.


In shared bicycle schemes, Telefónica’s IoT devices offer remote tracking data for numerous parameters such as geolocation, mileage and usage. This data is collected and processed with business analytics techniques, helping companies and public administrations to efficiently manage urban bike fleets and save significant costs in unit losses and maintenance.


The scale and adoption rate of IoT solutions is increasing rapidly. There are already more than 4 million active IoT cards in France and there will be up to 20 billion objects connected by 2020 according to the GSMA. In 2004 only 92 million devices were connected worldwide. This continuous growth will not only generate substantial economic benefits, but will also play a significant role in improving resources and efficiency. 


José Luis Gamo, CEO Multinational Business Unit of Telefónica Global Solutions said: “This agreement with JCDecaux will allow us to provide IoT services internationally to the world’s leader outdoor advertising companies. Our solution will be available on a wide range of platforms, such as street furniture, self-service bike stations or digital screens, which represents a significant step forward in solutions for urban environments managed by our corporate and multinational customers.”


Telefónica offers end to end solutions through global connectivity in more than 40 countries across three continents. This connectivity is available in a variety of objects - from vehicles to street furniture.


About Telefónica

Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. From this outstanding position in the industry, and with its mobile, fixed and broadband businesses as the key drivers of its growth, Telefónica has focused its strategy on becoming a leading company in the digital world.


The company has a significant presence in 24 countries and a customer base that amounts more than 323 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.


Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4,551,024,586 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, New York, Lima, and Buenos Aires.


 To sign up for news alerts and read commentary on Telefónica’s digital services visit www.telefonica.com/digitalhub and @tefdigital on Twitter.

 For more information about IoT business, visit IoT.telefonica.com or follow on Twitter at @IoTtelefonica and LinkedIn.


About JCDecaux

JCDecaux is the first largest outdoor advertising company in the world. JCDecaux is listed on Euronext Paris and is part of the Euronext 100 index.

JCDecaux, which first invented the concept of street furniture in 1964, is currently the only world-class player exclusively focused on outdoor advertising, pursuing a comprehensive range of activities in the areas of: street furniture, transport advertising and billboard.

Employing a total of 11,402 people, the Group has operations in more than 60 countries around the world (1,082,400 advertising panels), and is present in including 3,700 cities of more than 10,000 inhabitants. In 2013, the Group has generated revenues worth a total of €2,676 million.

For more information about JCDecaux visit www.jcdecaux.com


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